STR.CRD™ 2012


With less than two weeks left, S.A’s very own street culture showcase, STR.CRD™ (Street Cred) 2012 is lurking in the shadows of Johannesburg getting ready to give us the hottest showcase this country has seen.

Personally I’ve not been to the event, but as an avid street culture enthusiast, in the forms of fashion, sneakers, graffiti and street art, music and dance, etc., I am rather ecstatic to see what STR.CRD™ is all about and I cannot wait.

“STR.CRD™ 2012 kick start on the 27th September with HIGH.STR Fashion Event – an intimate gallery style fashion presentation that focuses predominantly on the clientele who require more bespoke and exclusive products. HIGH.STR Fashion is by invite only opening night to members of the media, brand partners and authoritative thought leaders within the market”

“On the 28th-30th September various partnering brands will open doors to their pop-up stores as well as retailing their limited edition 2012-13 collections to consumers attending the event at Maboneng Precinct”

Numerous activities will be in order for the days like: fashion, music, dance, skate, sneakers, food market and engaging conversations with local and international like-minded people at the event and many more.
“Sticking to tradition, STR.CRD™ will be hosting the STR.SESSIONS, which is a collaborative platform for both local business and artistic minds to engage and share with one another experiences and knowledge in order to positively grow and make a difference within the global village we live in.”

“STR.MUSIC will present international artists like Jesse Boykins III from the U.S and Just A Band from Kenya. Local artists are still to be announced.”


Tickets are available online at for R120.00 OR at the door for R150.00

Can’t wait.. Hope to see you there!

Spring/Summer 2012 – Fashion Trends

A new season, a new day, a new beginning – The beautiful, welcoming season that is “Spring” has finally graced us with its inspiring and heartfelt presence after endless tormenting during the last week of August. It’s such a great time of year, and a magnificent period to be alive.

While we pack away the jerseys and stockings that Winter demanded and prepare our skin to be exposed with shorts and every other kind of skin baring garment available this Spring, my only concern is what will you be wearing?

A few of the major hot new trends this Spring/Summer 2012 are:

A colour palette of sugary pastels, techno neons and solid, colour blocking brights like cobalt, coral and orange to name a few. Prints from Aztec to Zigzag, top to bottom, paired with a neutral classic like a tailored jacket or expressed boldly – you won’t go wrong with this ethnic, eternal trend. Flared skirts and dresses for the ladies in terms of garment items, and pyjama pants seem to be in the loop too.

For the men – contrasting lengths, garment pieces like a pair of colour-blocked tailored shorts or rolled up chino’s and a long sleeve neutral knit rolled up to the elbows, and colour wise apart from the pastels and neons – Blue in every shade imaginable is a colour to keep in mind.

This season it’s all about distinction, and contrast and as “nice” as it is to follow trends, in my opinion it serves as a guideline and should ultimately inspire the individual in whilst they style themselves. Truly hope this short and sweet trend guide helps you in your Spring/Summer shopping endeavours.

Remember everyone has their own individual style, and I’d love to see yours. If you have incorporated one of the trends I have mentioned in a unique way, snap a photo and send it to me with your name, surname and location for a follow-up blog post:

Oh, and before I forget – Happy Spring!

Paris Fashion Week – Street Snaps by Tuukka Laurila

Some of my favourite street style snaps from Tuukka Laurila. Some beautifully shot subjects, in unusual settings.

Photos: Tuukka Laurila via


Tuukka Laurila via


Tuukka Laurila via

Tuukka Laurila via